Live from Plug and Play Orlando: How to Balance Automation, Trust, and Human Care

On November 13th, 2025, healthcare founders and innovators gathered in Orlando, Florida, for the Plug and Play Healthcare Program — a growing accelerator shaping the next generation of care delivery. Among them was Consig’s CEO, RJ Burnham, who joined a panel focused on one of the most urgent challenges facing healthcare today:

How do organizations adopt automation in a way that improves margins, builds trust, and preserves the human side of care?

The panel opened with a clear truth:

Healthcare is a business.

Whether for-profit or nonprofit, organizations must remain financially sustainable to continue delivering essential services. But across the continuum of care, processes remain slow, costly, and filled with bottlenecks. Leaders are under pressure to improve operations, reduce waste, and find ways to scale efficiently without sacrificing patient experience.

Automation That Enables More Human Care

RJ explained Consig’s philosophy: automation should remove administrative complexity, not replace human care.

He shared an example from one of Consig’s early customers — an organization that needed to proactively reach over a million patients every year. By automating just the painful 80% of outreach (voicemails, follow-ups, call screening, incomplete interactions), Consig enabled the staff to focus solely on the 20% of calls that led to meaningful clinical conversations.

The impact was transformative:

  • 80% of outreach automated
  • 10 FTEs reallocated
  • $700,000 in annual savings
  • Dramatically increased patient connection rates

The goal wasn’t to replace people — it was to empower them.

Trust: The Core of Healthcare AI

Another central topic was trust. Automation, especially “AI,” often triggers skepticism.

RJ emphasized that “AI” is often used as a marketing term — one that creates more fear than clarity.

Consig’s approach is different:

  • Use the right technology for each part of the workflow (deterministic dialogue, NLU, LLMs, etc.)
  • Keep sensitive data behind context firewalls
  • Adjust technology call by call based on state laws, payer rules, or generative AI restrictions
  • Provide transparency so organizations understand — and trust — the system’s outputs

With more than 500 state-level regulations emerging around AI-enabled communication, compliance cannot be optional. It must be native to the platform.

Point Solution or Platform? Finding the Balance

The conversation wrapped with an important strategic question for all founders:

When should you solve a narrow problem, and when should you expand into a broader, systemic solution?

RJ shared his guiding principle:

“Start by deeply understanding the real problem. Then build less and partner more.”

Healthcare is an ecosystem. No single company can (or should) attempt to solve everything. The winners will be those who integrate well, focus on what they’re uniquely great at, and plug into the workflows that matter most.

Where Healthcare Is Heading

The message from the panel was clear:

Healthcare doesn’t need generic AI hype — it needs trustworthy, compliant, workflow-aware automation that increases human connection rather than diluting it.

Consig is proud to be part of that direction.

Let’s connect, understand your
problems and solve it together.

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